The Modeling Agency

You hear that all the top models have great agencies, and you think, "If I can only sign with a modeling agency I will be set." But what exactly is a modeling agency and what does it do? This is not an easy question to answer. Modeling agencies operate as small independent business with no two agencies working the same. A lot depends on the market in which an agency operates and the owner(s) and agency's personnel. The other problem with describing a modeling agency is that there are a lot of rip-off and scam agencies out there. Because most wannabe models know little about how the modeling business works, they are easy prey for these vultures. We can look at what an agency might be at its best and worst and what they can do for your career as a model.

A modeling agency's number one purpose is to find the model work. They work as the model's representative or agent. As an agent they seek and negotiate contracts of employment for the model or talent who is an independent business. For finding the model work, they take a percent of what the model makes (10% to 33%). In some states they are considered private employment agencies and must be licensed by the state. That sounds fairly simple and straightforward, but it is amazing how it can vary

How do you find a modeling agency?

I have links to sites that have lists of modeling agencies on my Modeling Agencies Links page. Since Modeling Agencies want to be easy-to-find, you should also be able to locate them in your local yellow pages. If you find one in your area, you will want to contact them to see what their new model screening process is. Some may have you send a couple of snap shots to them. Others might have an open call where they have all new wannabes show up at once to be evaluated. Others might schedule an interview time for you. All work differently, so call to find out first. Also, be sure to check out the agencies you find with the Better Business Bureau to see if they have any complaints against them. And don't be pressured into signing anything right away. If they offer a contract or want you to sign up for a class, ask if you can take the contract with you and you will get back to them in a few days. Be sure to read over the Modeling Scams information and watch for any of the warning signs.
This same process of finding a modeling agency also applies if you are looking for one in a major market like New York. Check the link page for links to sites with directories of modeling agencies. Many of the top New York modeling agencies have web sites and some are listed on the link page. Some even allow you to email photos and your vital stats to them